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TriArt went on to suggest that Facebook appears to have a double standard when it comes to who can be seen locking lips in advertisements running on the site, explaining that their ad for the film Tre, featuring a male-female couple engaged in a deep kiss, was approved. We're wonder what criteria are used when they decide not to approve the Attenberg picture. While Facebook refused to allow TriArt to use the picture in its PR campaign, the company was allowed to maintain the image it its Facebook profile page. The head of public relations for Facebook in Sweden, Jan Fredriksson, insisted the site had no specific rules prohibiting images of people kissing, irrespective of their gender.